Sustainable Values
Statistically speaking, you just might be. According to the research of sociologist Dr. Paul H. Ray, approximately 35 percent of the U.S. population in 2008 was considered to be part of this recently emerged subculture, with that figure steadily climbing at around 2.5 percent annually. His work spans more than two decades of extensive research, which demonstrates that Culture Creatives are radically reshaping the values that define mainstream American culture.
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